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We Build What Shopping Looks Like Tomorrow
Nix Innovation is a venture studio building eCommerce and retail startups that solve next-generation problems with AI and creative thinking.
What We DoAt Nix Innovation, we build ventures like modular systems — each startup is designed to plug into the next. Using our proprietary Lego strategy, we create highly synergized companies that accelerate each other’s growth. As the only innovation center in the Netherlands focused exclusively on eCommerce and retail, we turn deep domain insight into bold, scalable startups powered by AI, design, and market readiness.
Our VenturesBuilt like building blocks. Designed to grow together. Each startup under Nix Innovation is a modular part of a bigger vision. We follow a 'Lego strategy' — creating ventures that complement each other, accelerating shared growth across the eCommerce and retail landscape.
Live Video Commerce, Reimagined

Live Video Commerce, Reimagined

A video-based platform that connects sellers and buyers through live one-on-one video calls. Nixaar creates real-time, personalized shopping experiences that build trust, boost engagement, and increase conversion.

AI-Powered, Mobile-First UI/UX for eCommerce

AI-Powered, Mobile-First UI/UX for eCommerce

Xanavo redefines how digital storefronts are built and experienced. As a mobile-first, AI-based UI/UX generator, it crafts personalized shopping interfaces that adapt to each user’s journey — helping eCommerce brands increase engagement, reduce friction, and boost conversion.

The AI Sales Companion for Shopify Stores

The AI Sales Companion for Shopify Stores

An AI-powered sales companion that helps shoppers find the right products in real time. RecomPal boosts sales, increases conversions, and raises average order value through smart, personalized recommendations built right into your store.

About Us
Our StoryNix Innovation is a venture studio built on deep roots in the eCommerce space.Our team has been building in eCommerce since 2004, leading the development of digital products, growth platforms, and innovation centers across Europe and the Middle East. We’ve launched ventures, scaled technology, and shaped strategies that have reached millions of users. Nix Innovation was founded to bring this experience together under one studio — a place where ideas turn into impactful ventures with speed, clarity, and purpose. We combine product design, AI, infrastructure, and growth under one roof — so we can build faster, smarter, and with real-world traction from day one.
Our VisionWe believe the future of commerce is modular, intelligent, and interconnected.
That’s why we use a Lego strategy — designing startups that can plug into each other, share data and systems, and grow stronger together. As the only innovation center in the Netherlands focused exclusively on eCommerce and retail, we don’t chase hype. We build practical, scalable solutions that solve real market problems and prepare brands for what’s next. We’re not investors. We’re not consultants.
We’re builders of what the world needs tomorrow — and we’ve been doing it since 2004.
Why Nix Innovation?
We don’t build random startups — we build connected systems that move the industry forward.
As the only innovation center in the Netherlands focused exclusively on eCommerce and retail, Nix Innovation creates highly synergized ventures using a proprietary Lego strategy. Each startup we launch is modular by design — built to grow fast, plug into others, and solve real problems in the market.
Our edge:
starDeep domain expertise in eCommerce, AI, and product design
starSynergized, modular startups built from shared infrastructure
starFounder-led studio model with speed, scale, and creativity at its core
starBased in the Netherlands, operating with a global perspective

FAQ

Join Us

Join Nix Innovation today and elevate your fashion store with AI-driven innovation. From seamless mobile-first design to image-based search and TikTok-style videos, transform your online shopping experience into an engaging and modern journey tailored for your customers.