We Build What Shopping Looks Like Tomorrow
Nix Innovation is Europe's only venture studio dedicated exclusively to eCommerce and retail technology. We don't consult. We don't just invest. We build startups from the ground up — ventures that transform how the world shops.
Complex Challenges Require Smart Solutions
Modern commerce faces intricate operational challenges that impact both business performance and customer satisfaction.
User Experience Friction
Complex Interfaces And Disconnected Touchpoints Create Barriers Between Customers And Desired Outcomes.
Return Rate Challenges
Misaligned expectations and product discovery issues drive costly reverse logistics operations.
Logistics Complexity
Supply chain inefficiencies and fulfillment bottlenecks impact delivery promises and operational costs.
Performance Gaps
Technology limitations and process inefficiencies prevent businesses from reaching their full potential.
These interconnected challenges create pain points that ripple through entire organizations, affecting both operational efficiency and customer relationships. Nix Innovation transforms these challenges into opportunities for growth.
Faster Iteration. More Innovation.
The platform for rapid progress. Let your team focus on shipping features instead of managing infrastructure with automated workflows, integrated collaboration, and built-in testing.

Lightning Fast Development
Build transformative retail experiences powered by cutting-edge technology and industry-leading models.
Precision Targeting
Design thinking to craft seamless customer journeys that convert browsers into loyal customers.
Rapid Deployment
Execution power to move from concept to market faster than traditional development approaches.
Our solutions don't just survive in the new retail landscape — they define it.
Our Portfolio
Europe's only venture studio dedicated exclusively to eCommerce and retail technology, building innovative solutions that reshape the future of commerce
Lego strategy & synergy
Our ventures work like building blocks, creating powerful synergies when combined. Each platform strengthens the others, forming an integrated ecosystem that delivers unprecedented value to retailers and consumers across Europe and beyond.

Xanavo
AI-driven UX for retail
Xanavo creates adaptive, mobile-first storefronts that personalize every shopper's journey, increasing engagement and sales without friction.
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DialoBuy
Chat as Your Storefront
DialoBuy places conversation at the center of commerce. Discovery, engagement, and purchase all happen seamlessly in a single chat-driven flow.
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Nixaar
The future of live video commerce
Nixaar connects buyers and sellers in real time with live video shopping. It's trust, conversation, and conversion — all in one experience.
Visit WebsiteWhere Innovation Meets Execution
Nix Innovation was founded with a single belief: the future of commerce will be intelligent, interconnected, and fundamentally human-centered.
Our team brings together entrepreneurs, technologists, and designers with one shared goal — to build retail technology ventures that transform how people discover, evaluate, and purchase products.
From video commerce platforms to intelligent shopping assistants and conversational marketplaces, our ventures are defining the next generation of retail experiences.

Expert Team
Seasoned professionals with deep expertise in retail technology and venture building.
Global Reach
Building solutions that scale across markets and transform commerce worldwide.
Innovation Focus
Constantly pushing boundaries with emerging technologies and creative approaches.
Ready to transform retail?
We collaborate with visionary investors, forward thinking retailers, and innovative partners who want to accelerate the future of commerce. Let's build something extraordinary together.
Get in touch
Contact us directly
+31659354819
Available Monday to Friday, 9 AM to 6 PM CET
Based in Europe
Hague, Netherlands
Serving clients globally
Partnership opportunities
Investors, retailers, and technology partners welcome
Let's explore collaboration possibilities